Plus Sales has specialised in generating and aggregating data. This also includes the collation of individual incompatible databases and sources. Once this data has been collected and readied for use, Plus Sales develops strategies for the efficient use of this data. With the help of technology, algorithms and people too.
A couple of case studies show how this may look. Frank Dietz will show you the rest.
Opel is a longstanding client of Plus Sales. Customer activation based on systematic data analysis and purchase impulses was the challenge. Targeted customer contact regarding service provision was also added to the roster. The aim and result of our measures was to significantly optimise sales in retail.
Especially trained Plus Sales Coaches support Hyundai retail with the systematic sales of accessories. The aim of this long-term collaboration is the targeted increase of accessory sales.
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