Our portfolio of services is vast, differentiated and different from that of most other agencies. We’re not a ‘360° agency’. We are something all our own, and something entirely unique in the landscape of advertising agencies and business consulting firms. Our service overview will explain what this means in general and in detail.

Sales stimulations are like a good auctioneer: they know the product, can value it with enthusiasm and credibility, and know what ‘buttons’ to push.
Selling is not something you can study. You learn by doing, and you can only do it with real enthusiasm. In Signition project management and consulting, team members have a sales background and combine their sales aptitude with marketing know-how, technological knowledge and scientific approaches.
This means the resulting sales promotions are always ideally suited to the relevant client. No matter how different they are, they all have one thing in common – they sell!
Before Marco Gottwald was the Client Service Director for Toyota, he sold Mercedes cars.

If you’re interested in our case studies and specific figures, contact:

Signition conceptualises internal agency models for certain industries, clients or fields.
The in-house agency for the DVAG is one such agency, as well as the special agency for DOOH projects or the agency for new mobility and local mobility.
The pros and cons of in-house agencies are as old as advertising itself: the pro is often the con. Complete specialisation often leads to the phenomenon of ‘specialised idiots’.
Signition is therefore blazing a new, unusual trail. The in-house agency is embedded into an agency infrastructure, which combines absolute specialist skill with external input. This avoids the formation of monocultures while still ensuring a high level of specialisation.
Roland Schimanek manages the financial in-house agency The Blue Green One.

If you’d like to find out how this might be applied to your case, contact:

Everyone know this. But few people act on it. Our car customers’ retailers know precisely how old a customer’s car is, when financing is going to run out and even (via the crawlers that we use) whether a customer has posted their vehicle for sale on a portal.
But many retailers can’t handle this knowledge and this ‘data treasure’.
No emails are sent offering a new car or new financing, and the customer often gets away.

So we worked with a variety of specialist service providers and partners, focussing on improving this. Generally through automation and outsourcing.
When things aren’t going so well for a retailer, a lack of knowledge is only part of the problem. A lack of time and available resources is usually the culprit. That’s why information alone won’t help. You need concepts that take the work out of trade. We take on anything that can’t be automated.

If you’d like to know how this might look in your case or find out what success we’ve already had with other client cases, get in touch:

The good news (or bad news, depending on how you look at it) is that most companies don’t recognise this treasure or simply can’t use it.
We’re talking about all of the data a company has gathered: data on customers, contracts, terms, revenue etc.

Often, this data is collected in various databases that aren’t compatible, or hidden in a vast number of Excel lists. If you can’t work with the data, you won’t learn anything and you can’t improve.

In car dealerships, for example, it’s often the case that data is available (e.g. in a database) but isn’t processed. Signition Holding has therefore specialised in collaborating with technology partners to get our client’s data up to date so that it can be processed. Signition develops concepts on how to use this data treasure and increase turnover and profits without having to spend money on marketing.

If you want to find out how this might look in your case or what we’ve already done for our clients in this field, get in touch:

with this topic even before there was a term for it. The result was a DOOH network with 1,000 screens at Shell petrol stations. Development of internal player software and specialisation in the development of DOOH assets (image: Shell Assets).

What’s more, Signition has transferred digital signage know-how to these industries:
Christian Stöppler and his team are the specialists in digital signage and digital extension via the POI or POS.

If you’re interested in our case studies or have specific ideas for your particular case, contact:

Whether advertising succeeds or fails is not always just about the idea or the design of promotional materials. It depends on how relevant the message is in the moment that the customer sees it.

Example: umbrella advertising. Great photo, brilliant text but... it’s sunny. Nobody’s paying attention. When rain is pouring down, a little nudge is enough: ‘umbrella for 20 EURO’. Photo, text, whatever.

We develop intelligent tools for digital advertising spaces, e.g. player software that knows what day it is, what time it is, how hot or cold, what the weather is doing (rain!) locally, how many customers are present, whether they’re men or women etc. A tool like this ensures that advertising works. We also develop advertising building blocks and platforms for products or e-learning, and always welcome a new challenge (image: Shell ISM dashboard).

If you’d like to find out more about our tools or have a specific idea regarding tool development, get in touch:

If you can, then you can. That’s all well and good – but rare.
Knowledge, talent and experience don’t just fall from the sky. But they are essential when it comes to selling. That’s why we offer e-learning and e-training platforms for large sales organisations such as Shell petrol stations and Shell brand partners. Coronavirus was a gamechanger here: trade fairs, product presentations, strategy and campaign presentations are now carried out virtually and digitally, some as live streams. For employees as well as end customers.

If you’d like to take a look at a couple of examples or if you could see yourself benefitting from this approach, contact:

Why is e-mobility not succeeding? Because of fears about reach? Because of a lack of charging infrastructure? Because of high prices?

The answer is often much simpler: because the sellers of electric or plug-in hybrid cars can’t sell, or can’t answer many questions. They don’t know the product well enough, so they are on equal footing with their clients when it comes to eco-friendliness, subsidies, costs, everyday use, charging infrastructure etc. That’s why we have a team of especially trained coaches that go to car dealerships to train salespeople in e-mobility using the ‘train the trainer’ approach. In some markets, this could generate two-figure growth in the electric and plug-in sector.

We are developing special industry solutions, and would be happy to show you how this works in the automobile industry as well as how it could be used in your particular case.


Integrated communication or 360 degree communication should be a given for an agency group, but this isn’t always the case. We strive to come up with a common thread together (strategy/positioning) so we don’t lose track of it later on. The Shell price guarantee is a good example here: a good idea and thorough implementation across all touch points.

For further examples of integrated communication, contact:

Cooperation marketing is one of the group’s real strengths. It has many sub-companies and they have a multitude of clients. The perfect network. One client has content but no access. The other has access but no content. If they get together, they have a business model. And we oversee it. Shell has petrol station attendants that clean car windows. Carglass is looking for drivers with chipped windscreens – the cooperation leads to a win-win.

Just like the installation of service centres at Shell stations. Shell capitalises on unused space and boosts shop business. Carglass receives ‘free’ infrastructure for waiting customers.

This is just one of many examples of our cooperation marketing and networking. Call Christian Stöppler to find out more examples, details and suggestions for your particular case.

Henry Ford once said, ‘half the money I spend on advertising is waste, and the problem is I do not know which half.’ Many media agencies disagree, and will convincingly calculate that you’ll often get 100% performance in return for your money. Zero scatter loss and you’ll often get 20% on top for your cash. We think the truth – as it so often does – falls somewhere between Henry Ford’s estimation and that of classic media agencies.

That’s why we don’t rely on classic media agencies and their models. We work with partners whose advice pays off. Percentage shares, free spots, kick-backs – there’s none of that here, nor can there be. In some cases, when dealing with specific industry solutions, we have our own team of media planners that in turn work with external specialists.

If you’d like to know how this works for our client DVAG, or how it might be implemented in your special case, contact:

Have you heard of those cars that turn into giant, incredibly strong robots?!
This is the kind of strength you need if you want to drive transformation in many industries. From the agency as well as the customer perspective. With our automobile clients and with Shell, we work in two classic areas in the midst of far-reaching transformation. One thing’s for sure: everything will change radically. And that’s not just about the products, but also the brands and companies. Nokia crops up as an example of how BMW, Mercedes and friends could end up. Maybe they’ll end up screwing together self-driving chassis for the mobility systems operated by Apple or Alphabet.

Our new mobility has long since moved away from private vehicles, focussing instead of local transport and mobility systems. Our clients are large property companies, public bodies and the occasional automobile company.

If you’re interested, you can get in touch with our two renowned experts:



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