Whether advertising succeeds or fails is not always just about the idea or the design of promotional materials. It depends on how relevant the message is in the moment that the customer sees it.
Example: umbrella advertising. Great photo, brilliant text but... it’s sunny. Nobody’s paying attention. When rain is pouring down, a little nudge is enough: ‘umbrella for 20 EURO’. Photo, text, whatever.
We develop intelligent tools for digital advertising spaces, e.g. player software that knows what day it is, what time it is, how hot or cold, what the weather is doing (rain!) locally, how many customers are present, whether they’re men or women etc. A tool like this ensures that advertising works. We also develop advertising building blocks and platforms for products or e-learning, and always welcome a new challenge (image: Shell ISM dashboard).
If you’d like to find out more about our tools or have a specific idea regarding tool development, get in touch: