Shell: NBS Kampagne

Task

Shell offers voluntary CO2 offsetting and is striving towards a significant portion of fuel customers making use of this offer.

Shell: NBS Kampagne aufgabe_en

Implementation

As the campaign was primarily activated at stations and in the OOH sector, we chose an extremely bold, green theme with a strong CTA.

  • Shell: NBS Kampagne umsetzung_en

outcome

We were able to get very close to the ambitious sales targets but sadly cannot provide precise figures here.

Shell: NBS Kampagne ergebnis_en
Shell: NBS Kampagne aufgabe_en
  • Shell: NBS Kampagne umsetzung_en
Shell: NBS Kampagne ergebnis_en

Future Profits

Shell wants to become climate-neutral, and CO2 offsetting is allowing them to take the first step towards a future where the company makes its money from providing sustainable and/or sustainably produced and transported energy. After all, future profits can only be made by companies that take this issue seriously.


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