In 2020, MainzRIDER by Mainzer Mobilität was due to be launched as an innovative on-demand ride sharing service with a fleet of 10 purely electric vehicles, and Unique1 developed the marketing launch campaign as Mainzer Mobilität’s lead marketing and sales agency.
A comprehensive campaign architecture was developed, and then adjusted across various media at the beginning of the project (print, online, OOH). This focusses on the preferences and needs of the target group(s) and works through the key product benefits of MainzRIDER at an emotional level.
The campaign achieved a high level of acceptance for the on-demand service, so the MainzRIDER operating area will quickly be expanded to other parts of the city.
MainzRIDER has been successfully integrated alongside Mainzer Mobilität’s local public transport services as another modern building block and practical new addition to the service portfolio. Furthermore, it also underlines Mainzer Mobilität’s position as a pioneer in the provision of urban mobility, serving as a flagship for new customer acquisition.
EV certification has been taking place in Hyundai retail through Unique1 since 2020. Specialist e-mobility coaches train salespeople on all relevant e-mobility topics, such as market expertise, product range, requirement profiles, tax/legal background, EV sales processes and argumentations.
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Shell has been supported as a client in the ATL and BTL sectors in Germany, Austria and Switzerland since 2013. This support includes: Fuels, Lubricants, Shell Energy, brand partners, Car Care, Shell Clubsmart, Commercial Fuels, Shell Recharge, Shell Technology Center HH, Convenience Retail, HSSE.
We support our client Mainzer Mobilität as lead sales and marketing agency from the development of communication campaigns up to their implementation. MM’s versatility is reflected in our mutual fields: local public transport, on-demand mobility (MainzRIDER), bikesharing (meinRad), autonomous driving (Emma2) and internal communication measures.
Unique1 has been supporting Toyota Germany in the field of retail marketing since 2013. Tasks include the design and implementation of sales support measures as well as projects in the new mobility segment. Since 2019, we have also taken on these tasks for Toyota Austria.
For KINTO, the mobility brand of Toyota and Lexus, Unique1 develops the concept for the POS & POI appearance as well as a web portal for planning KINTO offers and booking communication measures for the European markets.
Together with its partner Urban Standards, Unique1 is developing a comprehensive, user-group-specific mobility concept for the Millennium area, which is being built for real estate developer CA Immo in Frankfurt’s Westend, which contributes to area optimisation and site attractiveness.
Unique1 supports the customer VDO in the B2B area when it comes to attracting fleet managers to VDO's services and products via digital channels.
Unique1 supports the car dealerships of the AHZ Group with digital advertising packages that enable to respond precisely to the needs of the micromarket. This in- cludes website creation and main- tenance, social media, SEM, SEO, Digital Signage at the POS, DOOH. The high degree of automation makes these services for retailers attractive in terms of price.
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