Hyundai: EV Coaching

Task

Hyundai boasts a top 3 position in the global ranking of EV manufacturers. Hyundai Germany would like to use Hyundai EV coaching to ensure a lasting increase of sales and customer support skills in retail and EV branches.

Hyundai: EV Coaching aufgabe_en

Implementation

The development and implementation of a holistic coaching programme for Hyundai retail with experienced e-mobility sales coaches as an effective combination of transferring practical skills and transferring knowledge about the market, charging, customers, product comparisons and subsidies.

Hyundai: EV Coaching umsetzung_en

outcome

Coached Hyundai retailers can double their share in overall EV sales success, and then maintain this significantly increased level. What’s more, over 80% of participants see the value added by EV coaching as high to very high, and consider the information imparted to be valuable for the sales of electric vehicles (~90%).

Hyundai: EV Coaching ergebnis_en
Hyundai: EV Coaching aufgabe_en
Hyundai: EV Coaching umsetzung_en
Hyundai: EV Coaching ergebnis_en

Future Profits

Unique1’s Hyundai EV coaching programme has had a positive direct impact on the sales successes of participating retailers, and effectively imparts the skills needed to remain competitive moving forwards. With this background, Hyundai is rolling out this coaching programme as an official blanket EV certification programme across all retail.


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