Subaru has a loyal fan base in Germany. For the brand, the introduction of mild hybrid technology in 2020 constitutes a foray into a new age.
Subaru’s social media engagement is to be expanded upon and established as a digital communication platform for customers and interested parties.
The development of a social media strategy, focussing on younger target groups, lifestyle and outdoor activities. In addition, targeted social ad campaigns are activated to generate reach, new fans/followers and engagement.
This new approach is backed up by the community. Through targeted contact, Subaru reached new and younger target groups and therefore achieved a growth of followers as well as fans. High engagement rates have also been achieved.
This set-up and expansion has allowed Subaru to purposefully interact on social media platforms with new target groups whose sales potential has not yet been exhausted.
Subaru Germany has been a client of Trade Force since the end of 2019. We support our customers in communication strategy, retail marketing, social media and after sales as well as campaign planning and management across all channels from online to print and POS to TV and radio.
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The Emil Frey Group is one of the leading automobile importers in German-speaking Europe. Trade Force supports Emil Frey Germany primarily in the strategic area as well as in dealer coaching within the existing sales networks.
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