Subaru’s social media engagement is to be expanded upon and established as a digital communication platform for customers and interested parties.
Subaru has a loyal fan base in Germany. For the brand, the introduction of mild hybrid technology in 2020 constitutes a foray into a new age. Communication should win over existing as well as new customers.
Existing communication aimed at special target groups is being expanded to include further outdoor target groups and younger families with outdoor lifestyles. In the communication, typical Subaru features are turned into benefits for the lifestyles of these target groups. Digitally orientated, these are targeted based on their interests.
The new technology has been accepted by existing as well as new customers. Target group expansion and digital drive were also able to acquire new buyer groups.
The new target groups open up the brand to untapped potential over the next few years. The set-up and expansion of digital contact were able to achieve additional buyer groups in a more targeted manner.
Subaru Germany has been a client of Trade Force since the end of 2019. We support our customers in communication strategy, retail marketing, social media and after sales as well as campaign planning and management across all channels from online to print and POS to TV and radio.
The Emil Frey Group is one of the leading automobile importers in German-speaking Europe. Trade Force supports Emil Frey Germany primarily in the strategic area as well as in dealer coaching within the existing sales networks.
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