DVAG: Relaunch of Advisor Tool | 2020

Task

Advice tool for financial and investment products from the early 2000s to receive a new user interface and a modern customer journey. Creating a customer journey for the advice path + redesign for individual views and modules in compliance with the 2020 corporate identity.

DVAG: Relaunch of Advisor Tool | 2020 aufgabe_en

Implementation

New interpretation of the advice path, transformation of the customer journey to comply with the ‘state of the art’, redesigning all elements to be transferred, establishing the user experience and implementation in the visual design, delivery and coordination with DVAG units jointly responsible for implementation (IT). Development based on a ‘mobile first’ approach.

DVAG: Relaunch of Advisor Tool | 2020 umsetzung_en

outcome

Completely designed advice tool compliant with the modern corporate identity. In use by 17,000 advisors since autumn 2020. With direct interface to the DVAG’s own CRM systems.

DVAG: Relaunch of Advisor Tool | 2020 ergebnis_en
DVAG: Relaunch of Advisor Tool | 2020 aufgabe_en
DVAG: Relaunch of Advisor Tool | 2020 umsetzung_en
DVAG: Relaunch of Advisor Tool | 2020 ergebnis_en

Future Profits

The ‘investment dialogue’ is a significant tool at the end of the conversion funnel, central to the advice consultation and capable of delivering decisive explanations/statements on financial products.


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