DVAG: Facebook Financial Advisor Tool | 2020/2021 et seqq.

Task

Taking over editorial operation of Facebook financial advisor tool (‘professocial’). Comprising content creation (text, image) as well as regular coordination of content for three topics: bancassurance, recruitment and general. Subjects from the world of finance as well as current events are to be covered and reviewed in accordance with the DVAG’s tone on an ongoing basis. Setting up a content pool while taking into account new DVAG CI for the digital sphere.

DVAG: Facebook Financial Advisor Tool | 2020/2021 et seqq. aufgabe_en

Implementation

Editorial operation (text & image). ‘Sparring partner’ for all questions surrounding content, relevance and financial topics within the context of Facebook. Proactively driving post ideas, especially financial topics covered with a certain “twinkle in the eye”. Establishing a long-term team set-up. Creating synchronisation with other content teams. Monthly editing plan, including editing meeting. Ongoing monitoring of posts

DVAG: Facebook Financial Advisor Tool | 2020/2021 et seqq. umsetzung_en

outcome

Establishing the DVAG’s new CI for social media. Approx. 8,000 financial advisors using our content for their professional financial advice channels. Reach of approx. 600k - 700k visits per post across the financial advisor network on Facebook

DVAG: Facebook Financial Advisor Tool | 2020/2021 et seqq. ergebnis_en
DVAG: Facebook Financial Advisor Tool | 2020/2021 et seqq. aufgabe_en
DVAG: Facebook Financial Advisor Tool | 2020/2021 et seqq. umsetzung_en
DVAG: Facebook Financial Advisor Tool | 2020/2021 et seqq. ergebnis_en

Future Profits

By successfully taking over editorial operation, tbgo provides the DVAG with contemporary and creative support in communicating with their end customers and positively contributing to the financial advisor’s image on social media.


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