When the project began, retailers showed relatively low accessory sales per new vehicle sold. Increasing long-term accessory sales among these retailers was the aim.
An analysis of accessory numbers was followed by an evaluation of accessory presentation and communication as well as any untapped potential. Together with retailers, individual action plans were created and implemented, supported by special accessory coaches. Support was expanded to include regular, systematic optimisation suggestions. Importers and retailers receive regular evaluations and feedback based on an analysis cockpit.
Considerable increases in accessory sales were soon seen: 35% on average but up to 90% for some retailers. Good long-term results led to an expansion of this project.
The project demonstrated how much potential there is in accessories for each individual retailer. Thanks to especially trained Plus Sales accessory coaches, the retailers will now be able to independently and systematically expand on this potential in future.
Opel is a longstanding client of Plus Sales. Customer activation based on systematic data analysis and purchase impulses was the challenge. Targeted customer contact regarding service provision was also added to the roster. The aim and result of our measures was to significantly optimise sales in retail.
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Especially trained Plus Sales Coaches support Hyundai retail with the systematic sales of accessories. The aim of this long-term collaboration is the targeted increase of accessory sales.
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